Channels

Channels describe how market participants reach each other and through which mediums exchanges occur.

Structure

A channel has:

• Name and purpose
• Color — for visual identification
• Agent — optional owner or operator of the channel

Hierarchy

Channels are hierarchical. A root channel can have child channels:

Direct Sales
└── Field Sales
Online
└── Website
Partner Network
└── VAR Channel

Usage

Channels are referenced by exchanges to indicate how a transaction took place. This enables analysis of which channels drive the most activity.